Almost every organisation is running AI. Almost none can say their data is actually ready for it.
Dun & Bradstreet's 2026 AI Momentum Survey, drawing on responses from 10,000 businesses across 32 countries, found that 97% of organisations now report active AI initiatives, yet only 5% say their data is adequately ready to support them. Cloudera's report with Harvard Business Review Analytic Services, surveying more than 230 members of the HBR audience directly involved in AI data decisions, found that only 7% describe their data as completely ready for AI, while 73% say their organisation should be prioritising data quality more than it currently does.
Cloudera's separate Data Readiness Index, surveying nearly 1,300 IT leaders across the Americas, Europe, the Middle East, Africa and Asia-Pacific between January and March 2026, uncovered what it calls an "AI readiness illusion": 96% of organisations report integrating AI into core business processes and 85% say they have a clear data strategy, yet nearly four in five, around 80%, admit their AI initiatives are still constrained by limited data access, and only 18% say their data is fully governed despite 84% expressing confidence in its accuracy and completeness.
The stakes of getting provenance wrong were made concrete on 4 November 2025, when the UK High Court handed down judgment in Getty Images (US) Inc v Stability AI Limited [2025] EWHC 2863 (Ch), one of the first AI copyright disputes to reach trial anywhere in the world. Tellingly, even Getty, the party that owned the data and brought the case, abandoned its primary copyright infringement claims during the trial itself, unable to establish the direct evidential chain it needed between specific training images and the model built from them.
This whitepaper sets out why trusted AI at scale depends on four distinct data foundations, quality, access, provenance and control, and why an organisation strong in three of the four still cannot fully trust what its AI produces.